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The Insight Journal Business & Operations

Contribute · Finance

Write for Us: Finance and Cash Flow

Operations finance for people who run companies, not investment content. The line between those two is the single most common reason a finance pitch is declined here.

Reviewed August 2026 · The Insight Journal Editorial Team

Paid placement Sources required House byline

This desk in one box

Covers
SMB-grade cash flow and operations finance, not investment advice.
Written for
Owners of companies where cash timing decides the month
Cost
Quoted per pitch. No published price list.
Pitch this desk

What the Finance desk publishes

In short

This desk publishes small and mid-sized business finance writing: cash flow, forecasting, working capital, pricing, and the controls behind them. We do not publish investment advice, securities analysis, tax filing instructions, or anything a reader could mistake for regulated professional guidance.

The finance desk exists because most published cash flow writing is aimed at either a corporate treasury team or a personal budgeting app. Neither describes a company with eleven employees and a slow-paying customer.

What runs here is operational: the mechanics of getting cash in sooner, holding less of it in stock, and knowing four weeks ahead when it will get tight.

We are careful about the boundary with regulated advice. A piece can explain how a facility works; it cannot tell a reader what to buy, borrow, or file.

Who reads it

  • Owners of companies where cash timing decides the month
  • Bookkeepers and finance managers at small firms
  • Operators who inherited the numbers without a finance background

Write for that reader rather than for a search engine. A draft aimed at the person in the job usually clears our checks on the first pass, because specificity and sourcing tend to arrive together.

Ten angles we would commission today

In short

These ten briefs are open right now. Pitch one directly, or use them to calibrate an idea of your own. They share one property worth copying: each names a decision the reader has to make, rather than a topic they might find interesting.

Anything at this altitude gets read properly. Anything below it gets a form reply, which serves neither of us.

  1. 01

    The 13 week cash forecast

    How the model is built, who updates it, and the collection assumption most forecasts get wrong.

  2. 02

    Working capital as an operating problem

    Days inventory, days sales outstanding, and days payable, treated as decisions rather than ratios.

  3. 03

    Collections without wrecking the relationship

    Terms, escalation ladders, and what actually shortens payment time in practice.

  4. 04

    Pricing and margin repair

    How a price change moves cash, and the lag between the decision and the bank balance.

  5. 05

    Financing options compared plainly

    How invoice finance, a line of credit, and a term loan differ in cost and covenant, without recommending one.

  6. 06

    Inventory as trapped cash

    Reorder policy, safety stock, and the service level a company is really paying for.

  7. 07

    Month-end close for a small team

    A close a bookkeeper can run in days, and the reconciliations that cannot be skipped.

  8. 08

    Reading your own P&L

    Where owners misread gross margin, and how allocation choices hide a losing product line.

  9. 09

    Budget versus rolling forecast

    When an annual budget stops being useful, and what replaces it in a volatile year.

  10. 10

    Financial controls at small scale

    Segregation of duties, approval thresholds, and fraud exposure when three people do everything.

What this desk declines

In short

Most pitches are declined for category rather than craft. If your idea sits on this list, no amount of rewriting will move it, and we would rather you knew that before spending a day on a draft than after.

A decline usually means the piece belongs on another desk, or on the sponsored path.

  • Investment, securities, or cryptocurrency recommendations of any kind
  • Tax filing instructions or anything positioned as professional tax advice
  • Lending or insurance content written to route readers to a broker
  • Yields, returns, or savings figures presented without a primary source
  • Personal finance topics with no company decision attached

The sourcing bar, in specifics

In short

Every non-obvious claim needs a named publisher, a year, and a link a reader can open. On this desk, the sources below cover most of what a draft will need. A figure that traces back to another blog post is not sourced, and it comes out in editing.
Cite the organization that produced the data, not the article that repeated it. Include the year.
Primary sources accepted on the Finance & Cash Flow desk
U.S. Small Business Administration (SBA)Loan program terms, eligibility, and small business financing guidance.
Federal Reserve, Small Business Credit SurveyCredit demand, approval, and financing condition data.
Internal Revenue Service (IRS)The only acceptable source for a filing rule, and only as a factual reference.
FASB Accounting Standards CodificationRecognition and measurement definitions when accounting treatment is discussed.
U.S. Bureau of Labor Statistics (BLS)Wage and price index data underlying cost assumptions.

Our full method is set out in the sourcing standard we publish against.

How placement works on the Finance desk

In short

Placement here is quoted per pitch against finance & cash flow scope rather than from a price list, and the link treatment is agreed before you write. The terms, the editing process, and the link policy are the same across all six desks and are set out once, in full, in the submission standard.
Read first The standard a Finance draft is edited against Rates, link treatment, editing, revisions, and what a finished draft has to contain. Wrong desk? The five desks that are not Finance What each one commissions, and which reader it is written for. Paid path Sponsored Finance placement For work that is promotional by design, labeled honestly and reaching the same readers.

Pitch the Finance desk

Tell us the topic, the angle, and the sources you plan to cite. If it fits finance & cash flow, we reply with scope, link treatment, and a rate.

Replies within 2 business days

Questions

Writing for the Finance desk: common questions

Do you publish investment or trading content?
No. This desk covers operations finance for a company that sells something. Investment, securities, and cryptocurrency topics are declined without exception, regardless of framing.
Can accountants and fractional CFOs contribute?
Yes, and they write some of the strongest pitches here. The piece still runs under the house byline, and it cannot be structured as a route to your engagement page.
Can I write about tax?
Only descriptively, and only sourced to the IRS or an equivalent primary authority. We do not publish filing instructions or anything a reader could act on as professional tax advice.
What sources do you accept for financial figures?
Government statistical agencies, central bank surveys, regulator publications, and company filings. A figure from a lender marketing page is not a source.
Is lending or fintech content accepted?
Explanatory comparisons of how facilities work are fine. Content that exists to send readers to a specific lender or broker is sponsored content and runs with a label.
How long should a finance piece be?
Between 1,200 and 2,000 words for most topics. A forecasting or controls walkthrough with a worked example usually needs the upper end.