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Contribute · Marketing

Write for Us: Marketing and Sales

The desk with the highest submission volume and the highest rejection rate. Marketing writing is easy to generate and hard to make true, so this page is mostly about the difference.

Reviewed August 2026 · The Insight Journal Editorial Team

Paid placement Sources required House byline

This desk in one box

Covers
B2B and digital marketing strategy with a plan behind it, not channel cheerleading.
Written for
Marketing leads at B2B companies under roughly 200 people
Cost
Quoted per pitch. No published price list.
Pitch this desk

What the Marketing desk publishes

In short

This desk publishes B2B and digital marketing writing with a measurable claim behind it: channel economics, buying-committee behavior, positioning, and the reporting that tells you whether any of it worked. Vendor-led pitches run as labeled sponsored content instead. Placement is paid and quoted per pitch.

Marketing is the desk where unsourced numbers show up most often. A figure gets quoted from a blog post that quoted a slide that never cited anything, and by the time it reaches us it has the texture of a fact.

We check those. If a statistic cannot be traced to a primary publisher and a year, it comes out of the draft, and a piece that loses its whole spine that way does not run.

What does run is writing that treats a channel as an economic decision. What it costs to reach the buyer, how long attribution takes to settle, and what the reader should stop doing to fund it.

Who reads it

  • Marketing leads at B2B companies under roughly 200 people
  • Founders who own marketing themselves
  • Agency strategists who need a defensible position, not a template

Write for that reader rather than for a search engine. A draft aimed at the person in the job usually clears our checks on the first pass, because specificity and sourcing tend to arrive together.

Ten angles we would commission today

In short

These ten briefs are open right now. Pitch one directly, or use them to calibrate an idea of your own. They share one property worth copying: each names a decision the reader has to make, rather than a topic they might find interesting.

Anything at this altitude gets read properly. Anything below it gets a form reply, which serves neither of us.

  1. 01

    Channel economics, honestly reported

    Cost to acquire, time to signal, and the payback window. Include what the channel does badly.

  2. 02

    The B2B buying committee

    Who actually blocks a deal, and what content each role needs. Grounded in how procurement and finance behave.

  3. 03

    Positioning before tactics

    How a category claim is chosen and tested, and what happens to demand generation when it is wrong.

  4. 04

    Attribution without self-deception

    What each model can and cannot prove, and how to report a channel you cannot cleanly attribute.

  5. 05

    Search strategy in an answer-engine world

    How organic visibility is changing when results summarize rather than link, with evidence rather than panic.

  6. 06

    Lifecycle and retention marketing

    Onboarding, expansion, and churn-save motions, measured against revenue rather than open rates.

  7. 07

    Content operations at small scale

    How a two-person team decides what to publish, and the review step most teams skip.

  8. 08

    Sales and marketing handoff

    Lead definitions, service levels between the two functions, and where pipeline quietly leaks.

  9. 09

    Budget under pressure

    What to cut first when a marketing budget is halved, and the order that does the least damage.

  10. 10

    Measurement stack for an SMB

    The smallest reporting setup that answers the questions an owner actually asks.

What this desk declines

In short

Most pitches are declined for category rather than craft. If your idea sits on this list, no amount of rewriting will move it, and we would rather you knew that before spending a day on a draft than after.

A decline usually means the piece belongs on another desk, or on the sponsored path.

  • Growth-hack lists with no cost, no time frame, and no source
  • Statistics with no traceable publisher and year
  • Drafts assembled from other blog posts rather than from primary material
  • Pieces whose real subject is the author agency service offering
  • Anything promising a ranking, a lead volume, or a conversion rate as a guarantee

The sourcing bar, in specifics

In short

Every non-obvious claim needs a named publisher, a year, and a link a reader can open. On this desk, the sources below cover most of what a draft will need. A figure that traces back to another blog post is not sourced, and it comes out in editing.
Cite the organization that produced the data, not the article that repeated it. Include the year.
Primary sources accepted on the Marketing & Sales desk
Google Search Central documentationOfficial guidance on links, spam policies, and structured data.
U.S. Federal Trade Commission (FTC)Endorsement guides and disclosure requirements for paid promotion.
Interactive Advertising Bureau (IAB)Ad format, measurement, and viewability standards.
U.S. Census Bureau, e-commerce dataQuarterly retail e-commerce sales, for any claim about online share.
Company investor relations filingsPrimary source for platform revenue and user counts, rather than secondhand roundups.

Our full method is set out in the sourcing standard we publish against.

How placement works on the Marketing desk

In short

Placement here is quoted per pitch against marketing & sales scope rather than from a price list, and the link treatment is agreed before you write. The terms, the editing process, and the link policy are the same across all six desks and are set out once, in full, in the submission standard.
Read first The standard a Marketing draft is edited against Rates, link treatment, editing, revisions, and what a finished draft has to contain. Wrong desk? The five desks that are not Marketing What each one commissions, and which reader it is written for. Paid path Sponsored Marketing placement For work that is promotional by design, labeled honestly and reaching the same readers.

Pitch the Marketing desk

Tell us the topic, the angle, and the sources you plan to cite. If it fits marketing & sales, we reply with scope, link treatment, and a rate.

Replies within 2 business days

Questions

Writing for the Marketing desk: common questions

Do you accept SEO articles?
Yes, when they are about the decision rather than the trick. A piece explaining how to choose what to publish, or how organic visibility is changing, will be read. A piece listing ranking tactics with no evidence will not.
Can an agency write for this desk?
Agencies are welcome to pitch. The piece has to stand on its own for a reader who will never hire you, and it cannot be structured as a case study for your own services.
Are marketing statistics allowed?
Only with a named publisher, a year, and a link a reader can open. We remove figures that trace back to another blog post rather than to the organization that produced the data.
What about drafts written with AI assistance?
Assistance is not the issue; unverified output is. Every claim in the draft has to be one you checked yourself, and pieces that read as assembled from other articles are declined.
Which link attribute will my link get?
A relevant link inside a genuine editorial contribution is followed. A link that is part of a paid or sponsored arrangement carries the sponsored attribute, per Google link-spam guidelines. We tell you which applies before you write.
How do I pitch this desk?
Send two or three lines: the topic, the angle, and the primary sources you plan to cite. If the sourcing plan is solid, the pitch usually clears.